Job Title: Content & Digital Marketing Officer

Job Purpose: To support the Communications Team in delivering the Communication Strategy to ensure a high level of quality engagement across all key audience sectors

Reporting Line: Director of Marketing, Communications & Admissions

Start Date: ASAP

Tenure: Permanent, Full-time (52 weeks of the year)

Monday to Friday, 37.5 hours per week (8.00am to 4.00pm)

Salary: Competitive

Application Deadline: 8:00am, Thursday 5 January 2023

Interviews to be held week commencing: 9 January 2023

The Content & Digital Marketing Officer is a member of the Communications Team, whose purpose is to support the Communications Team in ensuring high-calibre communications are created and disseminated across key audience sectors.

The ideal candidate will have been working in a marketing capacity for at least 3 to 5 years and have a solid understanding of the role of digital marketing and sound marketing principles within a business to increase recruitment and create positive communications with all key audiences.

You must be a creative, energetic and pro-active individual, happy to help out with all levels of work to create engaging and informative content across a range of mediums and channels.

The successful candidate will be a self-starter, with ambition to create a significant impact within their role. They must be a credible ambassador for the School and possess excellent writing, analytical and reporting skills.

Key Responsibilities:

• To lead on the delivery of Surbiton High School’s social media and digital content:
  • To develop and manage innovative and creative content campaigns across multiple channels
  • To create a high-end, high frequency, digital online presence through the School’s social media platforms (Facebook, Twitter, Linkedin, Instagram, Youtube) and Google my business pages
  • To utilise SEO, PPC, re-marketing, Facebook ads to drive enquiries
  • To develop an ongoing content plan for social media, researching content strategy opportunities
• To use Google Analytics for frequent reporting and analysis
• To work closely with the Digital and Social Media Producer to create new video content
• To assist with photography and video where necessary
• To monitor mentions of the School across digital sites and forums
• To maintain, develop and improve the School website, creating a regular cycle of updates and checks on content
• To support the marketing of charitable and community events such as Pop Talks, House events, podcasts etc
• To fulfil advertising requirements across the three schools, including booking, price negotiation and ad fulfilment
• To assist with the gathering, creation and editing of news stories for publication on the School website, social media and printed materials such as the Journal
• To proactively source, write and edit new stories and press releases for use in online and offline media, encouraging contributions of news from staff and pupils
• To assist with the production and collation of information for printed materials; prospectuses, leaflets and newsletters
• To update and maintain entries on online directories and sites such as Mumsnet, Netmums, Good Schools Guide, ISC and source new ones where relevant
• To create and report on surveys as and when required, to gain insights in the viewpoints of key audiences
• To maintain monthly reporting – google analytics, social media engagement etc
• To contribute to the development and implementation of the School Communication Strategy and contribute innovative and new ideas to the Communications Team
• To develop landing pages and working with other members of the Communications Team to coordinate a consistent marketing approach
• To communicate effectively with internal and external providers to build professional relationships
• To support the Director of Marketing, Communications and Admissions and the Communications Team to fulfil the remit of the Communications Department to meet the School’s Strategic objectives
• To work flexibly within the team and autonomously as needed to manage your duties and conflicting priorities

Person Specification

The successful candidate will be likely to fit the following profile:

• Educated to degree level or similar, ideally with a Marketing degree, or CIM qualification (or equivalent)
• A number of years’ experience working in digital and/or content marketing within a commercial environment and a good understanding of the marketing landscape, specifically the digital landscape
• Expertise and experience of working with Wordpress sites
• Excellent verbal and written communication skills and strong IT skills
• Ability to build strong working relationships at all levels
• Ability to work both independently and as part of a team
• Good time management with the ability to work under pressure and prioritise as necessary
• Strong organisational and planning skills with the ability to prioritise a busy workload
• Strong creative flair to develop new ideas and contribute to the Communications Plan
• Understanding and appreciation of independent education
• Experience of working with a wide range of digital media
• Excellent copywriting capabilities with the ability to quickly produce high quality work tailored to audiences
• Awareness of trends and best practice in digital communications and marketing
• Experience of monitoring, evaluation and analysis in a previous role
• Experience of working with CRM systems, ideally including Hubspot
• Experience of working with media scheduling tools such as Hootsuite, Tweetdeck, Buffer
• Experience of multi-channel marketing especially digital.

Surbiton High School is culturally diverse and are fully committed to celebrating, respecting and learning about inclusion and diversity throughout the community.

Surbiton High School is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers, Disclosure and Barring Service and Online/Social media Searches

Please note that the School reserves the right to appoint at any stage during the recruitment process.

For any queries relating to the role or your application, please email