Who we are
Activate Learning is a pioneering education group with a global reach, committed to transforming lives through our approach to learning.
We see our employees as individuals, empowering them to make the right choices for their ambitions and careers. We value our people as vital to our continued success and aspire to a diverse, open and inclusive environment that provides the motivation for everyone to pursue their career goals and flourish.
When you work for Activate Learning, you’re working for an organisation that provides you with the advantages of a large employer, a trusted partner in your career development, and a transformational way of working whilst also investing in building a community environment for everyone.
Together, we will bring out the best version of yourself.

Activate Learning are now looking for a Digital Marketing Executive to join our growing Marketing team.
You will be responsible for helping to shape and implement the paid media and email marketing strategy for Activate Learning’s colleges, adult education provision, apprenticeships, B2B, and commercial areas.
As a Digital Marketing Executive, you will be writing copy, creating content, preparing forecasts, as well as monitoring and optimising the performance of high quality and engaging campaigns.
Activate Learning has such a wide variety of target audiences that there will be lots of opportunities to be creative and to challenge your current skills in new and exciting ways.
Our Marketing department is a broad collaborative team comprising of Digital Marketing, PR and Communications, Events and School Partnerships, and Design teams. Prospects to be involved in campaigns are never in short supply, so in addition to an incredibly varied role, you are continuously developing your skillset and knowledge base.
Permanent, full-time role
Location: Flexibility to be based at any of our campuses in Guildford, Merrist Wood, Bracknell, Reading, or Oxford, with opportunities of working from home and may require occasional travel to other sites.
Salary: £28,627 - £30,368 per annum, depending on skills and experience

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What do you need to be a successful Digital Marketing Executive at Activate Learning?*
We are looking for proactive and organised individuals, with broad experience across PPC/paid media and email marketing.
You need to be commercially driven, self-motivated and creative with strong copywriting skills. You will be a confident communicator with great interpersonal skills to play a key part in both your team and the organisation.
About you:

• At least 1 year's experience in digital marketing (paid media/PPC and email marketing)
• Experience working with programmatic display, paid social, and paid search platforms, including Facebook Ads Manager, Google Ads Editor, YouTube and LinkedIn.
• Experience with TikTok and Twitter advertising is desirable, but not essential.
• Knowledge of bid adjustment, dynamic search ads, A/B testing, always on campaigns, keyword intent, remarketing and optimization
• An understanding of digital marketing tactics across other channels including SEO, email, owned and earned media and the role of paid media in the wider marketing mix
• Previous experience of working within a marketing agency is desirable, but not essential.

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Why work with the Activate Learning Group?*
Here are some of our benefits:

• Enrolment into generous pensions schemes
• Generous annual leave entitlement
• Excellent on-site facilities including free onsite parking, refectory facilities, Hair and Beauty salons
• An extensive Learning and Development programme with a range of CPD opportunities
• Specialised support and development for teaching staff
• Access to qualified coaches for all staff
• Leadership and Management development programmes
• Flexible working opportunities, where appropriate
• A comprehensive wellbeing programme including access to the Fika and Everymind app
• Mental Health support including access to Mental Health First Aiders
• Employee resource groups
• Employee Assistance Programme
• Cycle to work scheme
• Refer a friend vacancy incentive
• Access to student discount programmes

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Application closing date: Thursday 5th January 2023 at 23:59pm*
Interviews will take place week commencing 9th January 2023

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Activate Learning is committed to safeguarding and promoting the welfare of children and young people and expects all its staff to share this commitment. Successful applicants will be required to undergo a DBS check at the appropriate level._
Applicants must be eligible to work in the UK as we do not sponsor work permits and work permits from other organisations are unacceptable as proof of right to work in the UK.
Applications are encouraged from all candidates meeting or exceeding the minimum criteria for the role regardless of age, disability, gender, orientation, race, religion or ethnicity.
Activate Learning are committed to employing people with disabilities and will ensure our recruitment process is inclusive and accessible. If you require any reasonable adjustments either at application or interview stage please contact the talent team directly.
If an agency submits an unsolicited CV to any partner or employee of our company, you should be aware that they have no authority to enter into an arrangement with you. Should we require recruitment agency involvement, we will contact the agencies on our preferred suppliers list, and we would ask that you respect the relationships we have already built with these suppliers.

Job Type: Permanent

Salary: £28,627.00-£30,368.00 per year

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