Overview:

The Head of Platform Marketing is a strategic role that leads the product marketing, channel, and partner marketing, and responsible for the overall marketing strategy in a matrix company organization.

This position is instrumental in defining the go-to-market (GTM) of our Glofox platform through compelling product launches and channel alignment. The leader has experience crafting end-to-end product launches while optimizing available inbound, outbound, and indirect programs.

This candidate will manage a team of high-performing product marketers, work collaboratively with global demand generation, performance marketing, marketing analytics, and sales operations to help plan, coordinate, and execute the plan that educate our buyers, attract the right audience, and generate interest

The position reports directly to the Glofox Platform Growth Leader and is dotted line to Chief Marketing Officer.

What you'll do:

• Implement and manage a GTM approach in partnership with Product, Finance, Sales, and Corporate Marketing for new product introductions, feature releases, education and adoption; create compelling launch based on competitive positioning
• Translate growth goals into marketing strategies, identifying the right personas, messaging, assets, and tactics
• Function as product, market, and demand gen programs knowledge leader for the platform team.
• Work with demand generation and marketing analytics to optimize our marketing funnel for both self-serve (PLG) and high-touch sales motions
• Work on buyer personas, customer segmentation, and campaign messaging
• Collaborate with corporate brand and growth to put together quarterly GTM plans and enabling outbound sales teams to achieve growth targets
• Be a close partner to Demand Gen / Growth to collaborate on new and existing campaigns and content and ensure clear communication
• Manage a small team of Product Marketing Manager, ensuring alignment of roles and responsibilities, fostering collaboration, and contributing to their career growth
• Lead the team of product marketers to develop:
• Market intelligence and client intimacy to anticipate trends and deliver engaging content through earned, owned and paid channels
• Competitive intelligence and impactful insights for strategies to drive displacement
• product launch plan with the right buyer persona and buying process to maximize client retention and new logo acquisition
• Sales enablement plan to ensure success of the client facing teams.
• Work with CMO and executive leadership to provide critical thought leadership presentations to internal and external stakeholders
• Develop, hire, and retain emerging leaders within the organization

EDUCATION, EXPERIENCE, and/or SKIILLS/ABILITIES

• Extensive relevant SaaS or software marketing experience with increasing responsibility, with proven experience in a management role (member management software, fitness technology or financial technology experience preferred)
• Experience with product-led growth (PLG) and traditional sales-led motions
• A keen eye for detail, a passion for dissecting campaign performance data, and a thirst for knowledge
• Communication skills - Impeccable presentation, copywriting, copy editing, speech writing abilities
• Listening skills – Ability to understand not only what people say but what they might be hesitant to say or what they may otherwise be unable to effectively communicate
• Interpersonal skills – Exceptional relationship building skills. Ability to help negotiate priorities and align on common objectives swiftly
• Proficiency with Pragmatic Marketing or other similar framework ideal.

What you'll get

• The opportunity to feel true purpose in your efforts by powering fitness entrepreneurs, making them successful and enabling them to improve the health of people on a global stage
• Competitive compensation
• Open PTO policy
• 2 Volunteer days a year
• Enhanced maternity and paternity leave
• Pawternity leave
• A company wide disconnect day off per quarter for mental wellbeing
• LinkedIn learning
• Calm subscription
• Quarterly reimbursed wellness stipend