Information

Location: London

Contract: Permanent/Full-Time

Hours of Work: 37.5 hours + additional as required

What we’re all about

BECG Group is all about talented people, delivering excellent results for our clients. We are a multi-award-winning, PR Week Top 150 communications consultancy, ranked No 1 in PR Week’s UK Public Affairs consultancy rankings and recognised as PRCA National Awards Specialist Consultancy of the Year.

BECG Group brings together industry-specialist communications teams BECG, Cavendish Advocacy, Liberty One, LoveThat and SoCrowd, to provide integrated solutions for clients and limitless development opportunities for our people.

We believe in sourcing talent from diverse backgrounds, nurturing a company culture that leads to a strong work life balance, and strengthening it by providing great learning and development opportunities.

What will you get from us

You’ll have the opportunity to take your career to the next level, working with dynamic, talented people in a fast paced and expanding organisation. Alongside a competitive salary, we provide extensive training and development opportunities and an industry leading benefits package including;

• A flexible, hybrid working model
• Access to mentorship from some of the best minds in the industry
• Industry leading allocation of paid time off
• Geographical flexibility across our regional offices
• Private Medical Insurance
• Regular social and teambuilding events
• Paid time off to volunteer for a charity

What we are looking for

Essential

• Someone who is passionate about and understands all aspects of marketing.
• Strong leadership with the ability to lead by example and collaborate effectively.
• Have highly developed interpersonal communications skills with an ability to manage multiple stakeholders internally and externally.
• The ability to think creatively about problems and provide innovative solutions.
• Digital marketing specialist with a deep understanding of how results are achieved across different digital channels.
• Highly organised with experience of creating and managing marketing campaigns.
• An excellent communicator with exceptional writing and content creation skills.
• Capable of working with creative teams to produce brand content and marketing collateral.
• Experience of using a CRM (ideally HubSpot) to track and report on marketing campaign activity and lead conversion.

Desirable

• At least 5 years’ experience in an inhouse marketing manager role.
• Knowledge and understanding of the built environment sector (property, infrastructure, energy, utilities).
• Knowledge and understanding of planning communications, government relations and corporate communications.

What you’ll need to do

• Lead the marketing for the Group’s stakeholder engagement, government relations and corporate communications teams.
• Collaborate with the service delivery teams to create effective marketing plans that will achieve the Group marketing KPIs.
• Identify areas of opportunity for stakeholder journeys, ensuring optimal performance and user experience across all digital marketing channels.
• Understand and monitor developments in the market and competitor activity.
• Identify new brand partnerships and manage the delivery of strategic partnership agreements.
• Inspire and mentor your line reports.
• Assist in the development of the annual budget and manage expenditure accordingly.
• Nurture clients through timely and insightful content, and undertake valuable client research via the Annual Client Survey.
• Manage and monitor social media profiles, ensuring there is a full schedule of content and achieving follower growth and engagement targets.
• Keeping the website(s) up to date and managing google advertising and SEO optimisation.
• Ensure guidelines for marketing communications are followed in accordance to marketing legislation.
• Work closely with the Group Business Development team to ensure marketing generated leads are followed up.
• Produce regular reports to analyse the effectiveness of marketing activity.

Equal Opportunities

Our vision is to be a truly diverse and inclusive workplace that enables us to attract and retain a diverse workforce, representative of our clients and community. For this reason, we welcome applications from candidates regardless of
qualifications and experience in industry and from all persons, regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Everyone stands to benefit when we embrace and value the diversity of thoughts, ideas and ways of working that people from different backgrounds, experiences and identities bring to an organisation.