• We value experience over formal education.
• Fluent in written and spoken English.
• Permanent, Full-time

Red Bull UK is currently recruiting for a Regional Account Executive (Grocery) - West Midlands to based in the Birmingham Area, UK.

Reporting to the Grocery Sales Manager, you will be responsible for driving availability & secondary placements of Red Bull, building and developing customer relationships, executing instore sales drivers and acting as an expert in the Soft Drinks category. You will also be responsible for working with all internal and external stakeholders to bring our sales and marketing plans to life. This is a field-based role with key account responsibilities. If you are motivated by hitting targets, a bit of (healthy) competition within a team, relationship building and the freedom to work a role that allows you to take ownership of your territory, then this is the job for you. Please note that you’ll need to live within, or be willing to relocate to, this territory and you’ll need a UK manual driving licence to be eligible.

Areas that play to your strengths

All the responsibilities we'll trust you with:

BUSINESS DEVELOPMENT

Key Account responsibility for approx. 20 Regional Grocery Groups with influence over 500 Stores (Regional Groups include Tesco, Asda, Sainsbury’s, Morrisons & Coop).

Prioritise and manage coverage of your key groups and stores to maximise biggest growth opportunities within your territory.

Meet with Regional Area Managers to ensure compliance of National Head Office Agreements and agree discretionary long- and short-term sales drivers.

Agree Joint Business Plans aligned to our quarterly brand campaigns.

Establish effective joint working relationships with key stakeholders such as National Account Managers, Category Managers, Supply Team & our 3rd party Field Sales agency.

Work closely with our field sales agency sales representatives to align on store level availability/merchandising/visibility priorities to support your Regional Agreements.

Plan, forecast, track, and review sales performance & targets for all groups & stores.

Ensure all groups & stores in your territory are visited as frequently as required – you will be expected to spend 80% of your time each week in store scoping opportunities, building a contact matrix, meeting with Regional Area Managers & executing instore sales drivers.

LONG TERM SALES DRIVERS

Maintain and increase availability of Red Bull at both Front-of-Store (Chilled) and Back of Store (Ambient).

Ensure Red Bull has its fair share of space in both the Soft Drinks and overall S&E category in store at both Front-of-Store (Chilled) and Back of Store (Ambient)

Agree additional chilled placements of the Red Bull product in store, through either store owned or Red Bull fridges

Agree additional ambient placements in store, through either store owned or Red Bull displays

Ensure effective roll out of New Distribution Points (NDP) in line with National Agreements.

Increase in store presence through visibility and awareness of the product through merchandising our product on shelf, in fridges and around the store

Bring to life marketing initiatives with in-store execution and relevant Point of Sale (POS)

SHORT TERM SALES DRIVERS

Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities

Execute relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns such as New Product Launches and Consumer Activations.

Ensure our Grocery customers do not have ‘out of stocks’ on any Red Bull lines and if they do, work with your groups and stores to rectify it as soon as possible.

Your areas of knowledge and expertise

• We value experience over formal education.
• Proven sales/negotiation skills
• Clear understanding of Grocery channel and key customers
• Track record in achieving targets
• Communication, negotiation, and objection handling skills
• The ability to utilise and understand category and financial insights
• Strong relationship-builder
• Strong organisational and time management skills
• Intermediate skills across Microsoft Excel, Word and PowerPoint
• Strong presentation and communication skills
• Comfortable working autonomously and being out in the field
• FMCG experience is an advantage but not essential