Senior CRM Executive – Health & Leisure – £45,000 Job at Salt Recruitment
Salt Recruitment Greater London
Senior CRM Executive – Health & Leisure
£40,000 – £45,000
A leading Health & Leisure business are looking to build a new CRM function in South London! You would have seen the impressive rise of this business over the last 5+ years and they have recently hired an incredible CRM Director who is looking to enhance the CRM and Email offering for the group.
They have invested in Salesforce Marketing Cloud – so ideally you will have experience of this tool. HTML experience would be preferable as you will work closely with the data and creative team on Email builds.
This is a fantastic opportunity for the right person to learn and develop a broad range of direct marketing and CRM skills and gain hands-on knowledge of Salesforce Marketing Cloud.
Responsibilities
- Execute CRM marketing campaigns across multiple channels (Email, SMS and Push Notifications)
- Work with internal creative teams to scope, plan and manage the execution and creative design of campaigns
- Use customer data to personalise communications and drive change
- Use Salesforce Marketing Cloud to deliver fully automated email and SMS
- Upload HTML email templates to Salesforce Marketing Cloud
- Amend HTML email templates per campaign requirements
- Develop marketing and transactional comms for new propositions and offers
- Work with the wider Commercial, Data & Insights team on targeting
- Partner with the Brand team on messaging and design
Experience
- Ideally educated to degree level in relevant subject
- Experience of developing and executing CRM strategies
- Experience executing Email Marketing campaigns
- Experience using Salesforce or another campaign management tool
- HTML experience
- Passion for Marketing and CRM
Job Information
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