Employer Brand and Attraction Lead

c.£65,000 per annum

London Office

FTC – 6 months

Hybrid Working

“An exciting opportunity has arisen for an Employer Brand and Attraction Lead to join the Money and Pensions Service to help create and deliver their attraction strategy. You will be key to building solid foundations working alongside our recruitment partners, internal comms and marketing teams, HR and senior leaders across the organisation. From your experience in Employer Branding, you will be able to ensure we are fully showcasing our EVP as well as increasing our social media channels and presence with relevant content that ensures MaPS is an employer of choice for both active and passive candidates.“

As part of the government’s levelling up agenda MaPS is relocating from its current home in London to Bedford. We see this as a real opportunity to tell our story and doing so attract interest in exciting opportunities to work in MaPS. We are looking for someone who can create an attraction strategy, a compelling Employee Value Proposition and brand to enable MaPS to attract high levels of diverse talent. Our vision is for MaPS to be an employer of choice for people who are aligned to our culture and have a passion for helping people.

The Employer Brand and Attraction Lead will be responsible for the following areas;

• To develop the employer brand – creating a compelling reason why people would want to work for our organisation.
• To always ensure our EVP is presented in way that showcases what we have to offer to our colleagues.
• Utilise social media platforms such as LinkedIn and Glassdoor to best effect.
• To develop and execute strategies on content management, social and digital marketing and be familiar with optimisation to maximise reach in the market.
• Work with colleagues across MaPS to craft compelling content and deploy it across a range of marketing channels.
• Ensure we have the ability to analyse the success of campaigns and enable data driven decisions.
• Ensure we have a golden thread of inclusion in all we do in attracting talent.

You will need to demonstrate the following skills and experience in;

• Delivering employer brand strategies within a complex large organisation.
• Creating and authoring content for different purposes and audiences, fully understanding the VoC.
• Developing multimedia assets to highlight and promote the benefits of the organisation – including video’s and social assets e.g advertorials, infographics, on site content, emailable brochures etc
• Demonstrate a good understanding of the jobs landscape and how to market across a range of demographics.
• Able to ensure that inclusion is at the heart of our attraction and recruitment strategy.
• Can demonstrate excellent stakeholder management, have the ability to work with both individuals and organisation, internally and externally.
• Being organised and structured in how you approach tasks, with meticulous attention to detail, but able to quickly adapt to change.
• Working to your own initiative and to work with ambiguity.
• Being a genuine Completer-Finisher (you are driven by a desire to close every action you undertake to a high standard).

At the heart of the Money and Pensions Service are our values – caring, connecting and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves to our values: -

• Caring
  We care about our colleagues and people whose lives we are here to transform.
• Connecting
  We will transform lives through our ability to make positive connections.
• Transforming
  We are committed to transforming lives and make a positive societal impact.

About MaPS

At MaPS, we help people – particularly those most in need – to improve their financial wellbeing and build a better, more confident future. Working collaboratively across the UK, we make sure customers can access high-quality money and pensions guidance and debt advice throughout their lives, however and whenever they need it.

About our people

In our move to Bedford, we aim to attract and retain the absolute best talent, so we can achieve our objectives and continue to make a difference to millions of people’s lives. We are keen to encourage applications from individuals across the whole community with the skills, knowledge, and behaviours for the job, and who show a strong commitment to MaPS’ objectives, values, and vision. It is important to us that we continue our ambition to be a genuinely diverse and inclusive organisation, so that we reflect the people we are here to help.

Our inclusive working environment

By fostering our values, we are immensely proud of the inclusive working environment that we have created.The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds.

We work hard to ensure that we have a progressive approach to inclusion, equity and belonging. We really do want our colleagues to “bring their whole selves to work.”

By way of brief example, we have an enviable ethnic diversity mix, equal gender balance with a zero mean gender pay gap and thriving colleague and ally networks, including LGBTQ+, neurodiversity, women’s health, men's health, ethnicity, and diversity.

What Money and Pensions Service can offer you?

• Generous Annual Leave – 30 days plus Bank Holidays
• Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan to help you buy season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye test & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick pay
• Paid volunteering (2 days a year)
• Recognition Scheme
• Discounts portal to numerous retailers

At MaPS, we take pride in our flexible approach to work.

Job Reference: MaPS00315

Close Date: 8th January 2023

Job contact :

Name :
Kerry Austin
Email :
MoneyAnd.Pensions@reed.com
Telephone :
01604 210775

Recruitment team :

Email :
MoneyAnd.Pensions@reed.com