Marketing Operations Lead/Manager

£65,000

UK (Remote)

• Salt is exclusively working with a world-leading global EdTech company!
• They have acquired 5 companies in the last 18 months and are now the biggest player in their industry!
• The marketing team has 40 people globally and we’re looking for a Marketing Ops lead to join!
• Reporting directly to the CMO you will work alongside other marketing leads to streamline their marketing strategies & plans.
• You will work with a team located across multiple locations to support strategic campaigns. This will involve the management of a large team with staff at various levels of seniority. You’ll also work to improve the effectiveness and efficiency of processes and infrastructure!

Responsibilities

Marketing Planning & Budgeting

• Ensure key milestones are met

• Support the delivery of marketing campaigns & budget

• Work with the finance team

Management

• Manage a diverse group of marketers. Coach & develop team members

Campaign & Demand Operations

• Work with division teams on the development and delivery of marketing programmes

• Work with the marketing data analysts to ensure leads are passed to the sales teams

• Work with division teams to ensure lead flow is maintained and efficient (e.g., spot trends such as decrease in lead flow from Web-to-Lead process etc.)

Organisation

• Manage the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function

• Ensure processes are designed, documented, understood, and followed in a way that maximises efficiency

• Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes

Strategic and Tactical Alignment

• Work with the Digital team to support the development of a marketing infrastructure that delivers these activities and tactics, ensuring that tools selected meet the requirements of the business

Essential Criteria

• 5+ years’ experience in digital marketing environment with strong Operations experience (preferably B2B SaaS)
• Proven experience leading, managing and developing a marketing team
• Strong background in Marketing Automation Platforms
• Knowledge of marketing best practices and multiple marketing channel execution
• Strong analytical skills with the ability to present data to multiple audiences and make actionable recommendations
• Proficiency in tools such as Google Analytics, WordPress, Google AdWords, Facebook ads, among others
• Excellent programme and project management skills with the ability to work on multiple projects simultaneously
• Ability to implement marketing processes and roll out to the wider Marketing team
• Ability to work with stakeholders at all levels and across different countries and markets

Please apply or email Connor for more info at cberry@welovesalt.com