We are looking for an enthusiastic and proactive B2B Marketing Manager to join our Marketing Team. The role of the B2B Marketing Manager is to develop the strategy and manage the implementation of all...

Role: B2B Marketing Manager

Function: Customer Marketing

Location: Dunstable - we have a fantastic hybrid working environment, you’ll need to be in the office at least 2 days per week but the rest of your week can be flexible to what works best for you and your role.

Type of role: FTC (Maternity Cover)

We are looking for an enthusiastic and proactive B2B Marketing Manager to join our Marketing Team. The role of the B2B Marketing Manager is to develop the strategy and manage the implementation of all marketing communications to drive B2B customer acquisition across TMC’s, direct and indirect channels delivering c£300m revenue targets. They will work with Premier Inn’s key business stakeholders and with our internal teams and external partners. This role requires great levels of planning, strategy, commerciality, curiosity, creative problem solving and passion for data as well as good people management skills.

What you will be doing:

• Drive B2B acquisition through multi-channel campaign activity maximising the impact of ALT brand campaigns
• Own the strategy and structure for digital marketing activity.
• Support ancillaries’ sales focusing on Premier Inn Meeting Rooms.
• Develop annual plan, aligned with the brand team and relevant external agencies, that delivers multi-channel B2B campaigns to drive new business sign-ups. Create rich business content to support SEO and CRM acquisition to drive incremental revenue from existing customers.
• Working with delivery, analytics and insight teams, web teams and commercial managers to ensure that the customer journeys are built and optimised to support customer acquisition and drive incremental revenue from existing customer base.
• Deliver specific B2B marketing programme to drive revenue from Business Booker, Business Account and to position and launch the new integrated business platform ‘Innbusiness’ in UK and Germany.

What you’ll need:

• Multichannel and marketing campaign experience
• Commercially Focussed
• Experience of Customer Journey automation
• Agile working methodology
• Passionate about brand and digital
• Data analysis
• Attention to detail
• Strategic Thinking
• Creative Problem Solving
• Proactive and able to work in a fluid environment
• Experience in working in a matrix organisation

We’re 1,200 hotels and restaurants in the UK, Germany and the UAE, but we’re more than that. We’re the 35,000 people supporting our brands every day. The ones sourcing the nation’s favourite breakfast, plating up family favourites, and the great night’s sleep guaranteed people. We’re also always preparing for new openings, looking ahead and revamping our online presence. We do it for our guests, and it’s the details that keep them returning time and time again. We could be at the end of their road, their trusty choice for business trips, or we could be the place they associate with big celebrations up and down the country. We’re a constant in a changing world, and we’d love you to join us. Bring your energy, ideas and sense of fun, we’re waiting and so are our brands. #

In return, we will offer you:

• An annual Whitbread performance incentive worth up to 30% of base salary
• An optional contributory pension matched up to 10%
• BUPA healthcare
• Up to 60% discount on Premier Inn stays and a regular 25% discount in our Restaurant brands
• Access to Whitbread’s Save As You Earn scheme, with a fantastic 20% discount on Whitbread shares
• Recognition for service anniversaries, starting from 1 year
• Access to a range of discounts from everyday brands
• Charity donations through our Give and Match and Raise and Match schemes
• A collaborative work culture that focuses on enabling your success and continuing your personal development
• Hybrid working and a genuine flexible working policy

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.